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The Hidden Costs of Using Facebook as Your Business Platform


Thinking about using a Facebook page as your main online hub? Think again. While Facebook is great for social interactions, relying on it as your primary business platform is a big mistake.

Here are the top ten reasons why a Facebook page falls short as a substitute for a website, and what you should do instead.

✅ 1. You Don’t Own It

Your Facebook page isn’t really yours—it’s Facebook’s. They can change the rules, tweak the algorithm, or even shut down your page at any time. Do you want your business's online presence and very survival to be at the mercy of a corporate giant?

✅ 2. Missing Out on Non-Facebook Users

Not everyone is on Facebook. By using it as your main platform, you’re excluding thousands or possibly millions of potential clients who either don’t use social media or prefer other ways to find businesses. Don’t limit your audience.

✅ 3. Weak SEO

SEO (Search Engine Optimization) is key for getting found online. A Facebook page can only do so much. With a full website, you can optimize multiple pages and content types to rank higher on search engines, making it easier for clients to find you.

✅ 4. Pay to Play

Facebook might be free to join, but reaching your audience isn’t. To get your posts seen, you’ll often have to pay for ads. These costs can add up, turning a “free” platform into an expensive necessity.

✅ 5. Limited Features

A Facebook page is like a basic tool set. Need forms, e-commerce capabilities, or custom landing pages? A website provides all these features and more, tailored to fit your business needs and position it in the best possible way.

✅ 6. No Sales Funnel

A website allows you to create a seamless sales funnel with calls-to-action, landing pages, and more. Facebook simply doesn’t offer the same level of control to guide potential clients through the buying process.

✅ 7. Content Limitations

Sure, you can post updates and photos on Facebook, but that’s just scratching the surface. A website lets you dive deeper with blog posts, articles, and varied content that can engage and inform your audience.

✅ 8. Branding Restrictions

On Facebook, your branding options are limited to a profile picture and cover photo. A website lets you fully customize your design, colors, and fonts, giving you a professional look that truly represents your brand.

✅ 9. Content Management

Finding and organizing content on Facebook can be a nightmare. Websites allow you to categorize and search through your content easily, making it user-friendly for both you and your clients.

✅ 10. Basic Analytics

Facebook’s analytics are pretty basic. Websites offer detailed, customizable data that helps you understand your audience better and track the effectiveness of your marketing efforts, leading to more informed decisions.

👍 Blend Both Worlds for Maximum Impact

A Facebook page is a fantastic tool, but it should complement your website, not replace it. Your website is your digital storefront—your space to shine, tell your story, and sell your services and / or products.

That’s where Tower Digital Systems comes in. At towerdigital.org, we specialize in creating beautiful, professional websites that reflect your brand and drive your business forward. We’ll work with you to build a site that stands out and meets your business goals.

👉 Once your website is live, use your Facebook page to promote it and funnel traffic back to your site.

🏆 Don’t settle for a limited online presence. Invest in a professional website with Tower Digital Systems and elevate your business to the next level.

Contact us today to start your journey to online success.

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